Social media marketing companies employ social media platforms to provide a communication storyline to prospective consumers in order to increase awareness (top of the funnel) for your products and/or service offerings.

Let's break it down: your social media agency can give a branding result, a performance result, or both!

There are social media agencies that strategies and build creative campaigns, write copy, produce design components, and publish them on the brand's behalf on its social media channels in order to establish two-way engagement with the brand's social media handle followers/fence-sitters. So far, the KPIs are as follows: reach, impressions, engagement, and follower growth. This is a branding result.

Then there are agencies that go a step further and leverage social media advertising to drive ad campaigns, construct landing pages, and establish audience targeting groups, all while delivering a quantifiable KPI in terms of top-line sales or leads for the company. This is a result of performance. As a result, several social media agencies now refer to themselves as performance marketing agencies.

Imperial is a social media marketing firm in Mumbai that provides both branding and performance results for businesses like yours.